Our Philosophy
Our founder, Misook Doolittle, began designing clothing with a penchant for timeless silhouettes, sophisticated color palettes, and elegant details — a concept that rapidly garnered a following from women worldwide. Today, these fashion principles continue to define our brand, with knitwear and coordinating separates that fit your lifestyle and flatter your figure.
The Misook Difference
From start to finish, the making of a MISOOK garment is simply superior — resulting in beautiful investment pieces that stand the test of time in your wardrobe.
Design. It begins with our designers, who envision styles that will look as good on you as they do in the sketchbook. Our clothing is carefully engineered to flatter the figures of real women, gracing your body in the all the right places.
Materials. The secret behind our beloved knits? MISOOK proprietary yarns lend unmatched silkiness, machine washability, and fade and wrinkle resistance. This attention to outstanding components extends to MISOOK Collection, with its fine woven fabrics and luxurious materials — and all MISOOK garments incorporate only the highest caliber zippers, buttons, and trims.
Production. When it comes to manufacturing, our factories serve MISOOK exclusively, using the finest equipment available. Each knitwear piece is crafted individually using the full fashion technique, a top-tier production method generally reserved for couture lines. This eliminates stretching and warping over time, and also allows for precise pattern placement on every garment. Our woven styles are similarly produced using only best practices — a hallmark that distinguishes our quality.
Delivery. Our quality control process is unsurpassed in the industry. Every finished garment is carefully hand inspected, pressed, and hung before it makes its way to our loyal customers. We firmly believe that the benefits of our meticulous methods outweigh the costs, resulting in premium clothing that’s perfectly suited to the way you live
Machine Washable
Wrinkle Resistant
Fade & Stretch Resistant
Breathable No Cling Knits
Silky Hand
From her home in Scarsdale, New York, Korean-American Misook Doolittle starts selling her hand-knit designs.
MISOOK opens a showroom on Seventh Avenue, at the heart of New York’s celebrated fashion district — with Nordstrom as the label’s first corporate customer.
MISOOK introduces the cardigan jacket, a timeless style that has been reinvented season after season.
MISOOK Collection unveils modern fashion offerings to complement signature knit essentials, incorporating luxury materials such as cashmere, silk, cotton, leather, and suede.
MISOOK lines continue to reflect the classic shades of black, white, red, and navy that first inspired the MISOOK look — with an eye on contemporary lifestyle considerations and timeless design appeal.
